Reunite Your Customers With Their Lost or Dormant Assets

Gretel empowers financial institutions to fulfil regulatory duty and rebuild trust by connecting lost or dormant assets with their rightful owners

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About Gretel LP

About Gretel

Gretel is the UK’s leading platform for digital customer reconnection and asset discovery.

We help our clients stay connected with their customers, reducing engagement costs and mitigating conduct and financial crime risk.

Gretel automates and standardises customer reconnection, transforming a process that can take up to 3 months into one taking just 3 minutes.

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Solving Challenges with Gretel

Reconnect Customers, Repatriate Dormant Assets and Unlock Value

An estimated £89bn across 28m lost accounts remains unclaimed in the UK, with up to 15% tied to estates. Gretel delivers a fast, low-friction, whole-of-market solution that helps users find lost or inherited funds using basic personal data, uncovering £5m for 50,000 users within days of launch.

Solve Complex Data Problems and Improve Regulatory Compliance

Poor customer data limits compliance, increases fraud risk, and leaves firms disconnected from customers. Gretel’s fixed-fee SaaS model lets companies identify and correct inaccurate data at scale, improving compliance and customer outcomes without rising costs.

Reduce Operational and Transformation Costs

Legacy systems and costly paper-based processes make digital transformation slow and expensive, especially for vulnerable customers. Gretel delivers a frictionless, scalable solution that unifies data across systems and products, supporting vulnerable users while cutting costs and reducing IT demands.

e-trace by Gretel

The UK’s first fully digital tracing solution to help you reach more lost customers, faster.

  • Automate tracing for speed and scale
  • Proactively identify verified digital contact details for lost customers, engaging at scale in days, not months
  • Delivers digital outreach that improves engagement and outcomes
  • Fully secure and compliant with IDv & KYC standards
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Resources for Financial Institutions

the future of tracing whitepaper

The Future of Tracing: Why Digital Will Replace Manual by 2027

This whitepaper examines the inefficiencies of manual tracing, the benefits of fully digital tracing, and why proactive engagement will soon be the industry norm.

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Supporting Vulnerable Customers in 2025 and Beyond: A Digital Guide

Discover how digital banking and customer vulnerability are reshaping financial services.

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Our Latest Blogs

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Why Proactive Tracing Will Redefine Dormant Asset Compliance

A smarter path to meeting regulatory obligations and improving customer outcomes

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The Hidden Cost of Waiting to Trace Customers

Why delaying action raises costs, risks trust, and undermines long-term customer value

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Digital vs Manual Tracing: What FIs Need to Know

Comparing speed, cost, and trust in modern customer reconnection strategies

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The Gretel Team

Seasoned Experts in Financial Services

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Duncan Stevens

Chief Executive Officer

A data industry veteran, Duncan led the creation of the top two data analytics and tracing businesses in the UK. He is a regular advisor to Government and industry on issues of legislation and regulation.

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Tom Simmonds

Chief Operating Officer

A technology, ops and data specialist, Tom has over 20 years of business leadership experience within SMEs, Private Equity and FTSE 250, including Equiniti plc and Innovation Group. His specific focus is developing technology and strong data-driven client centric models.

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Ashley Hollands

Chief Technology Officer

Ashley is a technology and project management expert with over 20 years of enterprise-level IT leadership experience. He has worked with a range of companies, including Volkswagen UK, B&Q and Zanussi.

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